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As discussed,managing a brand is a constant process of daily decisions to develop and ensure our brand performs better than our competitors.
Therefore,in the continuous improvement process,we should at least review/re-look into the following questions:
What is our brand vision?
How does [...] Most people consider global and international brand as synonymous. Most normally consider that a global brand is one that has world market coverage. However,this is not gospel truth.
This article seeks to differentiate global and international brand.
In a sense a global brand is one that [...] The Malaysian government has assisted many small and medium scale enterprises (SME),by providing grants so as to modernize their business operations and improve their competitiveness. Some of the grants available are:- Grants to meet training costs of projects in selected sectors,both domestic and overseas;Grants for companies in selected sectors to undertake R&D [...] Recently reported in Businessweek –Tata Steel bagged Anglo-Dutch steelmaker Corus Group (CGA) in a $13.7 billion deal,which draws to a close a protracted bidding war with Brazilian rival Companhia Siderurgica Nacional (SID),or CSN. Some interesting facts: This is the first big step that the Indian industry has taken in the international [...] In late January 2007,United Overseas Bank (UOB) acquired a 10 percent stake in Vietnam’s Southern Commercial Joint Stock Bank for 30 million dollars. Around the same time,HSBC has agreed to double its stake in Vietnam’s Techcombank to 20 percent in an 85-million-dollar deal,pending government approval. Now,Deutsche Bank plans to buy [...] |  FCCA,CA(MIA)with more than 26 years of post-qualifying working experiences. Previous working stints with one of the big accounting four,Regional GFC & Group Treasurer in a group of Malaysian and Group CFO in Singapore public listed concern.Also author to another very popular free educational accounting cum finance blog:http://basiccollegeaccounting.com under the branding of College Accounting Coach. | |||||
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