In an earlier article, where the 360 degree appraisal has been mentioned in an emerging market (India), append below some details on this methodology:

What really is 360-degree feedback:

• Is an assessment process used to improve managerial effectiveness by providing the manager with a more complete assessment of their effectiveness, and their performance and development needs.

Process involves:

• Obtaining the feedback from the manager’s key contacts which normally include:

• The manager him/herself
• Subordinates (employees who work for the manager)
• Peers (fellow managers)
• Manager (senior management)
• Customers
• Suppliers

• Feedback is normally obtained by using a questionnaire which asks participants to rate the individual according to observed behaviors - usually managerial or business-specific competencies.

Other salient points:

• This methodology might not suit all companies. We should assess how well it would fit with the company’s current culture before launching such scheme.

• Communicating the scheme, the purpose and benefits to all those involved will be a key factor in reducing the participants’ fears and gaining their commitment to any new scheme.

• Presenting the results of the appraisal to managers in a constructive way is critical to the success of the process. All feedback, positive and critical, should be presented, with the aim of highlighting and acting on areas for development.

• Results can be aggregated to give you some feedback on organizational strengths and weaknesses in relation to your business objectives and training strategy.

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