Balanced Scorecard:Examples Of Customer Perspective KPI

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Examples of Customer Measures

  1. Annual sales/customers($)

  2. Average custome size($)

  3. Customer rating(%)

  4. Average time from customer contact to sales response(No)

  5. Average time spent on customer relations(No)

  6. Customers/employee ( No or %) 

  7. Satisfied-customer index(%)

  8. Customer-loyalty index(%)

  9. Market Share

  10. No of Customer Complaints

  11. Return Rates

  12. Response Time

  13. Cost/customer($)

  14. Customers Lost(No or %)

  15. Customer retention

  16. Number of customers

  17. Annual sales per customer

  18. Marketing cost as a % of sales(%)

  19. Marketing expenses($)

  20. Number of proposals made

  21. Brand-image index (%)

  22. Response rate

  23. Sales volume

  24. Sales per channel

  25. Average customer size

  26. Customers per employee

  27. Frequency of sales transactions

  28. Sales closed/sales contacts(%)

  29. Number of visits to customers(No)

  30. Service expense/customer/year($)

1 comment to Balanced Scorecard:Examples Of Customer Perspective KPI

  • [...] The following articles are covered under this heading: An Introduction To Balanced ScoreCard Balanced ScoreCard-Sources/references for your matrix measurements Examples of Financial Measures Perspectives of Balanced ScoredCard Examples of Learning Growth Measures Perspectives of Balanced ScoredCard. Example of Internal Process Measures Perspectives of Balanced ScoredCard. Examples of Customer Measures Perspectives of Balanced ScoredCard  [...]

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