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Examples of Customer Measures

1. Annual sales/customers($)

2. Average custome size($)

3. Customer rating(%)

4. Average time from customer contact to sales response(No)

5. Average time spent on customer relations(No)

6. Customers/employee ( No or %) 

7. Satisfied-customer index(%)

8. Customer-loyalty index(%)

9. Market Share

10. No of Customer Complaints

11. Return Rates

12. Response Time

13. Cost/customer($)

14. Customers Lost(No or %)

15. Customer retention

16. Number of customers

17. Annual sales per customer

18. Marketing cost as a % of sales(%)

19. Marketing expenses($)

20. Number of proposals made

21. Brand-image index (%)

22. Response rate

23. Sales volume

24. Sales per channel

25. Average customer size

26. Customers per employee

27. Frequency of sales transactions

28. Sales closed/sales contacts(%)

29. Number of visits to customers(No)

30. Service expense/customer/year($)

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