As discussed, two of the main agenda in any Board Meeting should at least include branding as a strategy to boost sales and strategizing to go overseas for business expansion.
A good example is the recent announcement by F& N’s CEO Tan Ang Meng pertaining to the aforesaid two subjects:
Branding:

to consolidate their products under one F&N […]

At the Malaysia Most Valuable Brand (MVVB) Gala Night, the Association of Accredited Advertising Agents Malaysia (4As) and Interbrand announced that Maybank is announced as the most valuable Malaysian brand.
Incidentally, MMVB is part of a national brand valuation study commissioned by 4As and conducted by Interbrand, a global brand consultancy. 
More details as follows:

Interbrand evaluated the […]

Normally, a company can opt for one or more of the following strategies:

Product branding
Product-line branding
Product-range branding
Corporate branding

The characteristic of the various branding are discussed below.

Product branding:

This type of brand give each individual product an exclusive brand name and the company name being […]

Managing brand(s) in reality is a process constantly requiring daily decision, hence some companies appoint brand manager to be responsible for the development and performance of the brand or a portfolio of brands.
 
This article is to briefly understand some of the major role played by a brand manager.
 
Essentially, the role involves the following:
 

Analyze the market […]

As discussed, managing a brand is a constant process of daily decisions to develop and ensure our brand performs better than our competitors.
 
Therefore, in the continuous improvement process, we should at least review/re-look into the following questions:
 

What is our brand vision?

How does it relate to our Corporate Vision?

What needs and […]