Most people consider global and international brand as synonymous. Most normally consider that a global brand is one that has world market coverage. However, this is not gospel truth.
 
This article seeks to differentiate global and international brand.
 

In a sense a global brand is one that is present in most markets […]

With effective from year of assessment 2007 and to be gazetted by way of statutory order, many manufacturing companies which market their products through marketing companies within the same group will enjoy an extended double deduction on expenses incurred on advertising Malaysian brand names. Previously, this double deduction of advertising expenditure on the promotion […]

Since 31 March 2004,IFRS 3 (Accounting for Business Combinations) is mandatory for companies to account for any business combinations.
You might be wondering why IFRS 3 has any involvement with this brand article.
The answer is simple: you will notice that in any business combination there is always an element of purchased goodwill which can […]

Firstly, before even creating a brand or sustaining a brand, we need to recognize the importance of branding. It is imperative that we realize that brands are typically a company’s biggest asset and the bigger the asset, the bigger the company.
If we look at surveys of top brands, the top brands are associated with top […]

It is interesting to ask this question:
“ which is the most effective marketing resource for your company’s brand(s)”
Is it the media, the brand consultant, your employees or  other external parties?
Well, the answer is really the people who work for you !
The simple basic rationale is that if your employees are not able to relate […]