Sometimes, we might be indecisive whether to protect our company’s intellectual properties as this decision will involve time, man-power and costs. So do we really need to do it?
Yes, simply for the following reasons:
·      As we have the legal right, this therefore enables business to be done under the brand;
·      With the legal rights whether in various […]

In earlier article, we have understood that brands are a company’s most important asset. It is not just a name, logo, trademark or a design. Each brand carries its own unique set of emotional relationships with its clients. Strong brands can shift supply and demand curves, provide leading market penetration, high profitability, long-term stability, and […]

There are a number of different ways to value a brand. This includes the following:
 
Cost:
This cost method looks at gathering/collating all the costs that were incurred in creating a brand or what it might cost to recreate a brand hypothetically.
 
However, this method is very rarely used as it does not reflect the true worth […]

The usage of brand valuation can be categorized as:

in accounting or

marketing purpose

If we examine brand valuation in terms of accounting, we have to relate it back to the following areas like balance sheet reporting; tax Planning; licensing & Franchising; mergers & acquisition; litigation Support; investor Relations and securitized borrowing
The next use is in […]

In the past, we as Accountants have seen many large acquisitions that yield extremely large goodwill values that needed to be accounted for whether by amortization or direct write off into the income statement.

This is mainly due to ignorance of many companies previously ignoring the power of brand valuation hence this so-called intangible asset […]