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Archive for the 'Branding' Category



Intellectual capital has always been a very interesting topic. We can see that many top brands are valued at billions of dollars. What really makes them tick?

Recently, reported in the Business Time (16/9/06) regarding the three core value of the BMW brand which helps to propel BMW further than merely a car manufacturer. They are: […]

China Top 10 Companies

Rank 2005

Rank 2006

Company

Revenue(US$ Bil)

Market Value (US$ Bil)

1

1

China Petroleum & Chemical

98.98

50.05

2

2

Petro China

68.40

146.48

3

3

China Mobil (HK)

30.10

93.80

4

4

China Telekom

20.97

29.72

11

5

Baoshan Iron & Stell

15.68

8.94

*

6

China Construction Bank

14.44

78.17

25

7

Lenovo Group

13.25

3.36

6

8

China Life Insurance

12.16

23.62

7

9

China Netcom Group (HK)

10.80

10.66

5

10

China United Telecommunications

9.43

7.35

(Source: Fortune Magazine) (Business Time(30/8/06)

Those Chinese companies in the petroleum and telecommunication, financial services industries are farely pretty well.
Some interesting notes:

China Petroleum and Chemical retained its […]

If you a controller who just joined an organization who has a strong local brand and in the midst of planning to promote it overseas, then you should at least consider an interesting and attractive grant which is called the Brand Promotion Grant (BPG)

Append below are some guidelines/information for your easy reference detailing all […]



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