Archive for the 'Branding' Category
Branding - Three core values that make the BMW brand special
0 CommentsIntellectual capital has always been a very interesting topic. We can see that many top brands are valued at billions of dollars. What really makes them tick?
Recently, reported in the Business Time (16/9/06) regarding the three core value of the BMW brand which helps to propel BMW further than merely a car manufacturer. They are: […]
China Top 10 Companies & China Top 20 Brands
0 CommentsChina Top 10 Companies
Rank 2005
Rank 2006
Company
Revenue(US$ Bil)
Market Value (US$ Bil)
1
1
China Petroleum & Chemical
98.98
50.05
2
2
Petro China
68.40
146.48
3
3
China Mobil (HK)
30.10
93.80
4
4
China Telekom
20.97
29.72
11
5
Baoshan Iron & Stell
15.68
8.94
*
6
China Construction Bank
14.44
78.17
25
7
Lenovo Group
13.25
3.36
6
8
China Life Insurance
12.16
23.62
7
9
China Netcom Group (HK)
10.80
10.66
5
10
China United Telecommunications
9.43
7.35
(Source: Fortune Magazine) (Business Time(30/8/06)
Those Chinese companies in the petroleum and telecommunication, financial services industries are farely pretty well.
Some interesting notes:
China Petroleum and Chemical retained its […]
Brand Promotion Grant – A Must For Those Who Wants To Promote Their Brand Internationally
0 CommentsIf you a controller who just joined an organization who has a strong local brand and in the midst of planning to promote it overseas, then you should at least consider an interesting and attractive grant which is called the Brand Promotion Grant (BPG)
Append below are some guidelines/information for your easy reference detailing all […]
