Without proper pricing of a product,there will never be a sale and hence no revenue.
This article discussed the factors which affect pricing and pricing objectives in relation to meeting the overall business strategy.
It is important to understand the factors that can affect pricing. Some of [...]

FCCA,CA(MIA)with more than 26 years of post-qualifying working experiences. Previous working stints with one of the big accounting four,Regional GFC & Group Treasurer in a group of Malaysian and Group CFO in Singapore public listed concern.Also author to another very popular free educational accounting cum finance blog:http://basiccollegeaccounting.com under the branding of College Accounting Coach.
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