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It’s crucial to note that  KPIs is to give your  business, quantifiable measurements of things.
By determining the correct KPIs,  you are able to determine the long-term success of your company since the identification of  the most important KPIs is the first step towards realizing increased profitability and efficiency for your business.
As reiterated in my previous articles, KPI must be:
S -Specific
M-Measurable
A- Ambitious
R- Realistic
T- Time Bound
Below I have tabulated an example of a Good versus Bad KPI

Bad KPI Comments Good KPI
Increase Sales Does not meet SMART rule:

  • volume or $ of sales?
  • from what to what?
  • by when to when?
  • how much to increase?
  • Increase $X sales from last year to $X1 sales by end of this year.
  • Increase  X% sales in X territory from last year sales of $X to $X1 by end of this year

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