Non-Financial and Qualitative Factors in Credit Decision

Financial ratio have always been used to evaluate the credit worthiness of a new customer.

But,how about non-financial and qualitative factors that you as a Credit Manager might want to look for?

This should at least include the following:

  1. Payment History (rating:mostly prompt,prompt-slow and mostly slow),

  1. Need of Customer’s business(rating:great,average and small),

  1. Character of Management (rating:above average,average and below average),

  1. Years in Business:(rating:more than 5 years,1-5 years and less than 1 year),

  1. Bank Borrowing (rating:unsecured,none,unknown,secured by fixed assets,secured by current assets),

  1. Competition (rating:heavy,average and below average),

  1. Product Profitability (rating:high,average and low),

  1. Credit’s manager assessment:(rating:comfortable,uncomfortable,very uncomfortable)

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