In earlier articles in the category of Finance Role KPA/KPI,we have been reiterating that many accounting personnel whether they are accounts exective,accountant,finance manager or financial controller should focus on more critical mass like “business”partnering with the other operating managers so as to maximize their contribution to the entity. Many a times even during job interview,accountants/financial controllers have often been asked of what sort of business partnering service they have done and what financial results/impact arise from them.
Whenever we read any advertisement for accounting personnel,often we see advertisers putting up advertisement on specific terms or wording like ”BUSINESS/Financial Controller”. For those who still are not familiar with the term “business partnering”the below job specification might help to open one’s mindset:
The job:Act as co-pilot to Country Business Manager to drive the direction of the business via insightful financial analysis and control
- Proactively facililate strategy formulation and communication;
- Drive an integrated planning/forecasting process to improve accuracy;
- Manage resource allocation process efficientl through appropriate financial measures and monitor Working Capital;
- Support management of business performance through the use of KPIs and comparative benchmarking;
- Implement cost control measurement (including structural cost)
- Ensure that the execution of pricing policy/margins are aligned to the strategies;
- Support new business initiatives such as financial modelling for new products;
- Advise trading partners/functional departments on finance related business issues by providing insightful analysis and
- Champion the Group/business view versus the local/market view.
Does it sound very complicated –does it sound like accountant trying to do business work? Nope,it merely requires a professional accountant to use his accounting and finance knowledge/expertise/experience plus insider knowledge of the company to view the business from the commercial angle so as to advise all level of management re:CEO or low or middle level business unit managers.
So be beware that at any job interview,a small portion of the interviewer’s time should be to understand academically what you have achieved but a larger part should be about how the candidate have fared used your accounting knowledge and experience to help(advise) his/her existing business unit managers so as to contribute to the growth of the company- what we called enhancing shareholder value! Don’t be alarmed that certain interviewers might indirectly insinuate like “in that case,we might as well recruit a bookkeeper/accounts executive to keep books &maintain the transaction processing”

FCCA,CA(MIA)with more than 26 years of post-qualifying working experiences. Previous working stints with one of the big accounting four,Regional GFC & Group Treasurer in a group of Malaysian and Group CFO in Singapore public listed concern.Also author to another very popular free educational accounting cum finance blog:http://basiccollegeaccounting.com under the branding of College Accounting Coach.
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