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Proton Holdings Bhd- Restructuring Plans
Published by slang July 24th, 2006 in Corp. RestructuringProton Holdings Bhd as the national car maker should deserve some news on its restructuring.
Nothing seems to be going right since the departure of the ex-CEO, Tengku Mahaleel and the constructive criticisms from our ex-Prime Minister.
Like any GLC, it seems that Proton needs a shot in the arm to move faster with its so-called “wonderful ‘ restructuring strategy.
There is an article even querying whether an Accountant CEO who is not experienced in the auto industry able to make Proton fly high..
Append below some earlier reports on Proton for this year:-
| Heading | News |
| (Source; NST, 3/5/2006) Proton to unveil growth plans by December |
Proton Holdings Bhd expects to finalise its recovery plan and secure a strategic alliance by end of the year, managing director Syed Zainal Abidin Syed Mohamed Tahir said. Proton is widely expected to reveal its new partners from China, India and Europe to complement its business partnerships with Mitsubishi Motors, Volkswagen AG and Renault of France. The company is also targeting RM8.9 billion revenue with a pre-tax profit margin of 2.5 per cent for the financial year ending 2007. On the revamp of its components vendor programme, he said Proton hoped to come up with three or four consolidation models within five months. Zainal had announced a programme to rationalise its vendor community from 328 to only about 40 core vendors. |
| (Source: The Star, 26/4/2006) Proton gets a major overhaul |
Proton Holdings Bhd will undergo a total overhaul in the way it runs its business. It must do this to increase sales and make the company more competitive, said managing director Syed Zainal Abidin Syed Mohamed Tahir. The revamp of Proton was to win back the consumers, improve productivity, lower costs and ultimately boost sales. Number one on Syed Zainal Abidin’s to-do list is to improve the quality of Proton cars. Proton will also be sending at least 50 of its technical staff to dealers and service centres in various parts of the country to get feedback from customers. In product development, Proton will now abandon its “silo” approach to building cars so that the good and bad experiences can be shared across all platforms. To cut costs and improve productivity, Syed Zainal Abidin said the appointment of vendors would be done via a committee and purchasing by Proton would also be streamlined. Proton would now refocus on its export strategy and would balance between volume and profitability when pursuing its export markets. |
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