Branding Strategies

Normally, a company can opt for one or more of the following strategies:

Product branding
Product-line branding
Product-range branding
Corporate branding

The characteristic of the various branding are discussed below.

Product branding:

This type of brand give each individual product an exclusive brand name and the company name being [...]

February 13, 2007 Tags: Brand, Brand Building, Strategy Posted in: Branding No Comments

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