Normally,a company can opt for one or more of the following strategies:
Product branding Product-line branding Product-range branding Corporate branding
The characteristic of the various branding are discussed below.
Product branding:
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Managing brand(s) in reality is a process constantly requiring daily decision,hence some companies appoint brand manager to be responsible for the development and performance of the brand or a portfolio of brands. This article is to briefly understand some of the major role played by a brand manager. Essentially,[...] |  FCCA,CA(MIA)with more than 26 years of post-qualifying working experiences. Previous working stints with one of the big accounting four,Regional GFC & Group Treasurer in a group of Malaysian and Group CFO in Singapore public listed concern.Also author to another very popular free educational accounting cum finance blog:http://basiccollegeaccounting.com under the branding of College Accounting Coach. | |||||
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