At the Malaysia Most Valuable Brand (MVVB) Gala Night, the Association of Accredited Advertising Agents Malaysia (4As) and Interbrand announced that Maybank is announced as the most valuable Malaysian brand.

Incidentally, MMVB is part of a national brand valuation study commissioned by 4As and conducted by Interbrand, a global brand consultancy. 

More details as follows:

• Interbrand evaluated the brands based on a three-step analysis that included financial, the role of the brand and its strength;
• The top thirty brand is appended below:

• No.	Brand	Ranking (USD)	Ranking (RM)
  1	Maybank	US$2.877 billion	RM9.638 billion
  2	Public Bank	US$2.048 billion	RM6.861 billion
  3	Maxis	US$1.583 billion	RM5.303 billion
  4	Genting	US$1.369 billion	RM4.586 billion
  5	Celcom	US$1.215 billion	RM4.070 billion
  6	CIMB	US$1.021 billion	RM3.42 billion
  7	Astro	US$985 million	RM3.3 billion
  8	Hong Leong	US$924 million	RM3.095 billion
  9	Perodua	US$729 million	RM2.442 billion
  10	DiGi	US$625 million	RM2.094 billion
  11	Giant	US$616 million	RM2.064 billion
  12	Malaysia Airlines	US$513 million	RM1.719 billion
  13	Sime Darby	US$455 million	RM1.524 billion
  14	TV3	US$328 million	RM1.099 billion
  15	Petronas	US$274 million	RM918 million
  16	YTL	US$218 million	RM730 million
  17	RHB Bank	US$195 million	RM653 million
  18	Ambank	US$194 million	RM650 million
  19	Air Asia	US$99 million	RM332 million
  20	The Star	US$95 million	RM318 million
  21	Dutch Lady	US$89 million	RM298 million
  22	Kurnia Insurance	US$87 million	RM291 million
  23	Proton	US$71 million	RM238 million
  24	MAA Insurance	US$69 million	RM231 million
  25	Affin Bank	US$68 million	RM228 million
  26	Padini	US$63 million	RM211 million
  27	Parkson	US$37 million	RM124 million
  28	Sunway	US$27 million	RM90 million
  29	Mamee Double Decker	US$26 million	RM87 million
  30	Bonia	US$22 million	RM74 million

• The top 30 brands came from a good mix of sectors that included banking, telecoms, leisure/entertainment, media, automotive, retail, airline, property/ infrastructure, energy, food and beverage, insurance and apparel; 
• The top five Malaysian brands have been valued at more than US$1bil (RM3.35bil);
• The Deputy Prime Minister Datuk Seri Najib Razak who was present as the guest of honor strongly encourage the investment in brand building in addition to having the best products and providing the most excellent services as brand-building can make all the difference between success and failure;
• Malaysia now joins a select few countries in Asia that have commissioned such a study by Interbrand. Taiwan,China and Singapore are the other markets that have recently embarked on similar studies;
• Interbrand chief executive Jez Frampton said:

          -Brands were powerful drivers of a business and any company who makes it to the  Malaysian top 30 brands league shows they are world class.
          -With the top five Malaysian brands each valued at over a US$1 billion, it is not impossible for Malaysian companies to be among the top 100 international players.

If you found this post useful, keep updated with future posts by subscribing to FMAccounting (for free) through RSS or email.

Related Entries

• Branding & Expanding Overseas
• Branding Strategies
• Carlyle’s proposed US$375 million (RM1.38
• Branding-Creation and Sustaining
• Brand Valuation As A Defence Tool In An Acquisition